At CRAFT, we believe that marketing shouldn’t be reserved for marketers alone. With the rise of AI tools, it’s easier than ever for anyone—whether you work in operations, community outreach, or communications—to create clear, engaging, and effective content. Whether you're promoting a public program, building awareness for an initiative, or keeping stakeholders informed, this cheat sheet can help you get started.
Use it to create social content, draft materials, and build stronger connections with the communities you serve.

What AI Can Help You Do

• Draft social media posts, blogs, and event updates
• Write newsletters or public notices
• Turn a meeting summary into a public update
• Create flyers, one-pagers, and brochures
• Translate complex content into plain language
• Repurpose content across formats (e.g., take a PDF and turn it into a Facebook post)

Simple Prompts to TrySocial Post Prompt:
"Write a Facebook post to invite the public to a free community event. Keep it clear and warm in tone."
Flyer Prompt:
"Create an outline for a one-page flyer announcing road work in plain language, with dates and contact info."
Outreach Prompt:
"Summarize this 5-page report in one paragraph that a non-technical reader can understand."
Repurpose Prompt:
"Turn this community email into a script for a 30-second video or radio PSA."

Don’t Forget:
Partner with community organizations to cross-share your message.
Engage local influencers (teachers, advocates, civic leaders) to help amplify important messages.

Blend print and digital outreach for maximum accessibility.

Need a Head Start?
CRAFT helps teams like yours plan, simplify, and amplify marketing efforts using smart tools and plain-language strategies that connect. Whether you’re leading a regional campaign or managing a local project, we can help you get more done, more easily.

It’s the Strategy That Holds Everything Together

Digital transformation. New systems. New structures. New ways of working.

No matter what kind of change your organization is navigating, one thing is certain: technology doesn’t implement itself. New policies don’t communicate themselves. And new strategies don’t succeed unless people understand them—and believe in them.
That’s the role of change management. And it’s not an add-on. It’s what makes the entire transformation possible.

At CRAFT, we help organizations manage the human side of change—so their technology, process, and policy investments actually deliver results. Because no matter how smart your solution is, it won’t go anywhere without people behind it.

Why Change Management Matters
Most organizations underestimate how much work it takes to bring people along during a transformation. The assumption is: “We’ll announce it, we’ll train them, and they’ll adjust.”
But the reality is this:

• Only 34% of change efforts succeed, according to McKinsey.
• 70% of digital transformations fail—most due to resistance, poor communication, and lack of engagement.
• And change fatigue is rising across all sectors, making it harder than ever to maintain momentum without intentional strategy.

Change management isn’t about cheerleading. It’s about building structure, clarity, and support—so that people aren’t just told what’s changing, they’re equipped to be part of it.

The Pillars of Effective Change Management
At CRAFT, we approach every change initiative with a human-centered lens and a systems-level strategy. Here’s what that looks like:

1. Stakeholder Alignment
Before you train or announce anything, you need to understand who’s affected, how, and why. We identify key audiences and map out how change will land across roles and teams.

2. Clear Messaging
People don’t fear change, they fear confusion. We help you craft plain-language communications that explain what’s changing, when, and most importantly, why it matters.

3. Leadership Engagement
Your change won’t work unless your leaders model it. We coach leadership teams on how to speak to change with authenticity, clarity, and confidence.

4. Training & Support Systems
Change doesn’t stick if people don’t know what to do. We create simple, role-specific training and support tools, from job aids and reference guides to hands-on sessions and video walkthroughs.

5. Feedback Loops & Iteration
We build in mechanisms to gather feedback early and often, so you can adjust, clarify, and respond before resistance grows.

Where We Work
CRAFT supports change efforts across a wide range of industries and sectors, including:

• State and national DOTs introducing new digital delivery systems
• Public transit agencies rolling out new fare, service, or communications systems
• Life sciences, industrial, procurement and HR teams modernizing workforce platforms and practices
• Tech and infrastructure firms navigating internal growth, policy change, or compliance shifts
  
  

We don’t just help you implement. We help you bring people along.

CRAFT Helps You Lead Change with Intention
Change isn’t just about what you roll out, it’s about how people experience it.

CRAFT partners with organizations to create change strategies that are clear, credible, and human. From communications planning and stakeholder engagement to training and adoption support, we ensure your change doesn’t just go live, it actually takes hold.

If you’re navigating change, don’t go it alone. Let’s build it right.

Here’s How to Get It Right

It happens every day: an organization invests in a powerful new platform, launches it with fanfare, and expects instant results—only to find that months later, no one’s really using it. Or worse, they’re using it halfway, incorrectly, or alongside the same old spreadsheets they’ve always relied on.
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The reason?

The technology was delivered, but the people weren’t brought along.

Digital Transformation Fails More Often Than It Succeeds

It’s not just anecdotal. Research backs it up:

• 70% of digital transformation efforts fail, according to McKinsey.
• A Harvard Business Review study found that only 16% of employees felt their company’s digital transformations improved performance or were sustainable over time.
• Gartner reports that 50% of all change initiatives fail, largely due to resistance or lack of support from employees.

The consistent thread? Organizations are focused on launch—but not longevity.
Training Isn’t a Nice-to-Have. It’s the Make-or-Break.Too many leaders approach training as a one-time webinar, a PDF, or an afterthought tacked on at the end of an implementation timeline. But real training is not just a deliverable, it’s a strategy for adoption, retention, and ROI.

If you’re going to invest in software, automation, or any digital initiative, you need to invest just as seriously in your people’s ability to use, trust, and evolve with it.

What Does it Really Take?Training that works isn’t just about transferring knowledge—it’s about creating buy-in, building muscle memory, and making the new way easier than the old way. That’s change management. And it’s the difference between checking the box and actually changing behavior.

Here’s what it takes to move from tool launch to tool success.

Top 10 Must-Haves for Training That Drives Real Transformation

1. Stakeholder Mapping
   Know who’s impacted, how, and what they need. Not all users need the same training.
2. Training at Multiple Levels
   Executives, managers, frontline teams—each audience needs a tailored message and method.
3. Pre-Launch Communication
   Don’t wait until go-live. Start building awareness and curiosity early to reduce resistance.
4. Hands-On Training, Not Just Slides
   Real transformation happens when people use the tool. Give them a safe space to try, fail, and learn.
5. Contextual Examples
   Show people how this tool helps them do their job better—not abstract functionality.
6. Quick Reference Guides + Job Aids
   Even the best training session gets forgotten. Leave behind smart, searchable support.
7. On-Demand Help
   Build in video tutorials, internal help desks, or even office hours for live support.
8. Champions and Superusers
   Empower a few internal folks to become go-to resources and champions for the change.
9. Feedback Loops
   Create channels for people to ask questions, raise issues, and suggest improvements.
10. Training Is Ongoing, Not One-and-Done
    Offer refreshers, onboarding for new staff, and updates as the system evolves.
    
    

CRAFT Helps Organizations Bridge the Gap
At CRAFT, we work with organizations that are serious about making their investments count. We’ve supported state DOTs, national public sector teams, life sciences companies, HR leaders, and tech startups, not just in selecting the right tools, but in implementing them with their people in mind.

We combine communications, training design, and change management strategy to make sure that what you build doesn’t just launch, it lasts.

Let’s talk about how to build training into your transformation. Visit www.cocraft.org.