MDOT Transit Training Resource Hub

Marketing and Budgeting for Transit Technology

Welcome to the official resource hub for the Michigan Department of Transportation (MDOT) Marketing and Budgeting of Transit Technology training program. This page serves as a centralized repository where transit agencies can access materials, download resources, and track available tools designed to support innovation and technology adoption across Michigan.
Program OverviewThis initiative is designed to empower transit agencies with the knowledge, strategies, and resources needed to effectively plan, fund, market, and implement transit technologies. At the heart of the program is a practical, user-friendly guidebook that translates complex concepts into actionable steps.
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To make learning engaging and accessible, the program features the “Heroes of Transit” superhero theme. This creative approach positions transit professionals as everyday heroes—championing innovation, improving mobility, and strengthening the communities they serve.

Why We’re Doing ThisMDOT is committed to supporting transit agencies in modernizing services and enhancing rider experiences. This program provides practical tools, expert guidance, and strategic insights to help agencies navigate funding opportunities, adopt emerging technologies, and communicate their value to stakeholders and the public.
Who Can ParticipateThis program is open to all transit agencies across Michigan supported by MDOT.
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What’s OfferedParticipants gain access to a comprehensive suite of resources and support, including:

• In-Person Workshops
  Held in alignment with major industry events such as:
  • The MPTA Annual Meeting
  • The MPTA Rural Transit Managers Workshop
  • Additional sessions to be announced
• Transit Tuesdays and Virtual Support
  Ongoing virtual office hours, training sessions, and collaborative discussions.
• On-Demand Materials
  Downloadable tools, templates, and educational resources available anytime.
• Access to Subject Matter Experts
  Guidance from professionals in procurement, marketing, technology, and transportation.
• Intern Support and Marketing Resources
  Assistance with marketing materials, communications, and program implementation.
  
  

Guidebook and ResearchExplore the foundational research and tools supporting this initiative:

• Download the MDOT Research Report (SPR-1757) and Guidebook:
  https://www.michigan.gov/mdot/programs/research/research-projects/recently-completed-projects/spr-1757

Spotlight on Training 1 on April 15, 2026 at MPTA Rural Transit Managers Workshop
The inaugural session launched Phase 1 of the training program, focusing on understanding agency needs and aligning technology investments with community priorities.
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Available Resource:
Download the Workshop Guidebook for Phase 1

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