Marketing Made Smarter with AI

At CRAFT, we believe that marketing shouldn’t be reserved for marketers alone. With the rise of AI tools, it’s easier than ever for anyone—whether you work in operations, community outreach, or communications—to create clear, engaging, and effective content. Whether you're promoting a public program, building awareness for an initiative, or keeping stakeholders informed, this cheat sheet can help you get started.
Use it to create social content, draft materials, and build stronger connections with the communities you serve.

What AI Can Help You Do

• Draft social media posts, blogs, and event updates
• Write newsletters or public notices
• Turn a meeting summary into a public update
• Create flyers, one-pagers, and brochures
• Translate complex content into plain language
• Repurpose content across formats (e.g., take a PDF and turn it into a Facebook post)

Simple Prompts to TrySocial Post Prompt:
"Write a Facebook post to invite the public to a free community event. Keep it clear and warm in tone."
Flyer Prompt:
"Create an outline for a one-page flyer announcing road work in plain language, with dates and contact info."
Outreach Prompt:
"Summarize this 5-page report in one paragraph that a non-technical reader can understand."
Repurpose Prompt:
"Turn this community email into a script for a 30-second video or radio PSA."

Don’t Forget:
Partner with community organizations to cross-share your message.
Engage local influencers (teachers, advocates, civic leaders) to help amplify important messages.

Blend print and digital outreach for maximum accessibility.

Need a Head Start?
CRAFT helps teams like yours plan, simplify, and amplify marketing efforts using smart tools and plain-language strategies that connect. Whether you’re leading a regional campaign or managing a local project, we can help you get more done, more easily.